Improve Rankings

Learning how to improve your website always leads to the same place – keywords. That’s right; it always leads back to keywords.

You can make a website that looks pretty, has all the best graphics, pictures and flash content, but without keywords no one is going to find the page. Keywords are the way people are going to search for your page. There are different ways to choosing the right keywords. Let’s explore them.

1. Variation
This is key because if you only have one keyword throughout your site, the odds aren’t very good that people are going to find it. If you have a website on “Ford muscle cars”, having just those keywords by itself is good, but not great. Come up with different variations and different topics such as “Ford big block” or “ford small block.” These are types of engines that those into muscle cars might look for. Sit down and write a list of 100 or so keywords that you want to incorporate on your site. Ask friends and family members. You can also explore other similar sites. You may even want to include misspelled variations for the simple fact that not everyone is going to spell it right on the first try.

2. Avoid stop words
There are certain words to avoid in your keywords such as ‘and,’ ‘the,’ ‘a’ and ‘an.’ These words will only cause a hiccup when the search engine is looking for sites. Be specific and people will have a better way of find your site.

3. Place keywords throughout the site
Some search engines rank higher depending on frequency of keywords. Don’t think you can get away with just having the keyword in the title and never having to mention it again. Keywords are critical to a successful website. You can always play with the placement and the keywords of the site until you find the right mix.

Here is an excellent tool:

Article Underground Keyword Density Analyzer Tool
To find out what keywords appear on your web pages and how many times they occur. Their analysis will even check your meta tags and warn you if it finds errors! Its FREE!

Respectfully yours,

Paul

Happar.com